Who is the Digital Marketing course for?
The Digital Marketing course is designed for marketers, PR and sales professionals, advertisers, digital producers, as well as business owners looking to learn and understand how best to leverage digital channels in order to:
- create awareness about projects and services
- acquire new customers
- retain and increase revenue from existing ones
The Digital Marketing course is developed for both B2B and B2C business people and it teaches how best to use highly performing paid online media, as well as developing a rich presence on social media channels and how best to measure and optimise the end to end online experience of your customers.
The course is delivered in 12 modules, content for each module is detailed below.
Career Prospects for Digital Marketers
Participants who complete the course will be in a position to pursue opportunities in:
- managing online digital marketing and sales campaigns for large volume trading websites
- Implement B2B and B2C digital strategies and online marketing programmes
- Create, run and manage digital marketing campaigns within an agency environment
- Develop careers in PR and communications
- Run online advertising campaigns that are optimised to track and deliver conversions, commission and manage the development of commercial websites,
- Design and manage social media strategies within organisations of all sizes that are inline with corporate goals
- Creating an effective digital marketing strategy
- Learning and utilising cutting-edge online tools and techniques
- Improving your digital marketing outcomes and online presence
Fetac Certification Available
Contact a member of our team today on 01-4953155 for more details on this course, or email james@eden.ie. We have listed course duration and fees below please ask about our flexible payment terms on calling.
- Digital Strategy and Planning Digital Strategies
- B2C Content and Inbound Marketing Programmes
- B2B Digital Marketing Programmes
- Aligning digital strategy with business objectives
- Target markets and creating digital personas
- Understanding user behaviour and how to reach target audiences digitally
- Defining key success factors
- How to design a digital marketing programme
- Overview of B2C digital strategies
- Selling online to consumers
- How to create engaging content for prospects and consumers
- Understanding how to choose digital platforms to distribute your content (social media, email, video, etc)
- B2C content marketing case studies
- Defining online strategic and tactical digital solutions for B2B solutions
- Leveraging social media for your B2B content creation and distribution
- Understanding B2B buyer cycles and mapping these onto buyer personas
- Understanding how different content is appropriate at different times in the buyer cycles (website, eZines, blogs, email, webinars, videos, podcasts, etc)
- Creating web and digital presences that resonate with your personas
- Social Media Channels/Platforms & Case Studies
- Email Marketing
- Search Engine Marketing (SEM) & Search Engine Optimisation (SEO)
- Overview and leveraging of social media platforms (Facebook, Twitter, LinkedIn, blogging, YouTube, Flickr, audio, mobile platforms)
- Social Media: strategies, case studies & measuring results
- Online PR solutions
- Digital crisis management
- Email marketing solutions
- Lifecycle marketing and lead nurturing solutions
- Email marketing analytics
- Writing optimized email campaigns
- Choosing third party solutions ESP’s
- Keyword research
- Leveraging the Google AdWords interface
- Optimising a Google AdWords account
- Mapping SEO strategies with content strategies
- Content optimisation to drive SEO rankings
- Overview of SEO tools
- Key search engine factors
- Using Google Analytics
- Landing page design
- SEO case studies
- Online Sales Optimisation
- Digital Measurement and Tracking Programmes
- Web Content Production and Distribution
- Functional design and layout for web sites
- Designing prominent calls to action
- Optimising user experience and user interface
- Understanding online user behaviour
- Information architecture best practices
- Analysing ecommerce applications and optimising sales funnels
- Implementing Google Analytics
- Identifying key metrics and key performance indicators
- Measuring, evaluating and improving digital campaigns
- Creating, tracking, and analysing conversion metrics
- Setting up alerts and listening programmes
- Measuring effectiveness of multi-channel digital communications
- Creating blogs, webinars, podcasts, video
- Understanding website infrastructure and tools
- Cross marketing over multiple channels content management systems
- Open source technologies
- Useful Web 2.0 applications for content creation
- Creating an integrated digital marketing plan
- Costing and resourcing
- Aligning business objectives, strategy and tactical solutions
- Accurately deconstructing and placing target audiences online
- Creating a diverse digital infrastructure to ensure a rich digital footprint designed to engage prospects & customers
- Actualising and integrating all elements of online marketing:
- Implementing interactive marking programmes based on clear feedback loops
What our students say about us
Excellent speaker. Never lost my attention
Really enjoyed the course. Well presented, very informative, time flew by!
……. the technicial insights on the course were very valuable
Teaching Styles and Learning Methods
Throughout the programme, a wide range of teaching styles will be used to support the intended learning outcomes:
- Instructor led
- Classroom-delivery learning model with structured hands-on activities
- Class Presentations
- Class discussions
- Practical Demonstrations
- Class Presentations
- Course Work
Duration & Fees
This course will run one evening per week for 12 weeks from 18:30-21:30. Please see our course calendar for current dates.
The fee for the course is €1,295, this fee includes tuition, documentation and Eden Certification. We offer flexible payment terms please ask a member of our staff for details on calling.
Apply
Download application formReturn completed form to Eden by:
- Post
- Fax (01-4953155)
- Scan and email to info@eden.ie
To secure your booking, a deposit of €100 is required. This can be paid by cheque payable to Eden Training or by credit/debit card over the phone (01-4953155)