Is you web site in the top 3 Results?  Ensure it is with our SEO course

Who is this course for 
The course is targeted towards marketers and business owners looking to drive highly relevant organic traffic to their site. On completion participants will have a clear and reusable framework to continuously build upon and improve their search engine rankings using effective tools to help them along the process.

Course objectives

• The course will demonstrate how to carry out extensive keyword reserach
• Participants will understand all the key search engine ranking factors that determine where a site is located in the Search Engine Rankings Page (SERPs).
• The course will use case studies to highlight why some websites perform well and others do not
• Demonstrate the key skills of creating SEO optimised web content and effective link building
• Show participants which tools are mos effective at building successful SEO programmes

• Introduction and overview of what Search Engine Optimisation (SEO) means
• Explain some core terminology used in SEO
• Demonstrate and discuss the need to find highly relevant keywords for a business
• Walk through of case studies of well optimised sites and poorly optimised sites~
• Discuss and explain the main factors that determine high search engine rankings
• How to write optimised keyword driven Title and Description tags
• Explain the importance of link building and how to do it
• Walk through of highly useful Search Engine Optimisation Tools
• Demonstrate the importance of creating rich and diverse link building programmes
• How to create sitemaps and robots.txT
• Understanding canonical url
• Demonstrate how to set up and use Google Webmaster Tools
• Mapping SEO strategies with content strategies
• How to use Google Analytics and Adwords search query reports to find relevant and irrelevant keywords

Duration & Cost

This one day course runs from 9.30am -4.30pm, dates available on our Training Calendar.  The cost of this course is €195 per person.

Apply

Return completed form to Eden by:

• Post
• Fax (01-4953155)
• Scan and email to info@eden.ie

To secure your booking, a deposit of €100 is required. This can be paid by cheque payable to Eden Training or by credit/debit card over the phone (01-4953155)