Use Social Media Effectively As a Business Tool
This course demonstrates to participants how to leverage Facebook and Twitter in their digital marketing and communications programme. It gives hands-on experience of creating and managing Facebook and Twitter accounts. It focuses on both the mechanics of developing and extending functionality in both platforms, as well as how to create engaging, interesting and dynamic content that is relevant, enjoyable and useful to your targeted audience. It also highlights the need to create a strategy and plan that will act as a road map for your social presence and also to build in customer activation points and how to measure the success or otherwise of a social media presence.
Course Audience
The course is targeted towards marketers, communicators, business owners and those looking to up skill in how to use social media effectively as a business tool. This course will teach participants how to think strategically about leveraging these two core social media tools and how to ensure their presence is aligned with core business objectives.
This course will demonstrate to participants:
- how to drive awareness of their business
- develop relationships with prospects and existing customers
It will also highlight the power of using networked platforms in propagating your message to a wider audience which otherwise could only be achieved through big budget advertising.
Topic Contents
- How to create a Facebook business page
- How to create a clear content strategy and plan for Facebook pages
- Walk through of the features of Facebook Business Pages (settings, use cases, design)
- How to write for Facebook, and how to ensure a clear and consistent persona and voice on Facebook
- How and when to cross promote content between Facebook and other social media platforms
- Develope a code of practice for both you and your users on Facebook (commenting policies, provide relevant information to your fans, being transparent, develop and stick to a content schedule)
- How to visually engage your fans with your content (it’s not just a text platform)
- Understand how your fans will interact with your Facebook postings
- Use rich media (Photos, Images, Audio)
- How to run competitions on Facebook
- Use Third Party Applications to extent functionality
- Sell products on Facebook
- Use the Facebook advertising platform to reach audience
- Case Studies of both Irish and International businesses using Facebook
- Setting up a twitter account
- Understand the importance of having clear goals for using Twitter (most businesses don’t)
- Develop a strategy for connecting with key constituents of your business
- Develop a clear and consistent person and voice
- Be engaging, informative and humorous on Twitter (it’s meant to be Social Media)
- The anatomy of a tweet (mentions, direct messages, retweets)
- Understand how to follow and interact with users
- How to integrate photos and video experiences with twitter
- Using third party applications – Tweetdeck, Twitpic, Instagram
- Using and monitoring links shared in Twitter with url shorteners
- Using the search functionality in Twitter
- Using hashtags
- Using Twitter mobile applications
- Develop a code of practice for use of Twitter – what content you will use, how often you will tweet, reply to mentions, be transparent, identify yourself (come out from behind the business brand)
- Set up automatic listening alerts for your brand and business
- How to integrate and cross-post between Twitter and other social media platforms
What our Students say about us
Enjoyed the course as it is very interesting and relevant to todays business
Really good detailed notes and lots of talk and discussion
Duration & Cost
This one day course runs from 9.30am -4.30pm, dates available on our Training Calendar. The cost of this course is €195 per person.
Contact UsContact a member of our team today on 01-4953155 for more details on this course, or email james@eden.ie. We have listed course duration and fees above please ask about our flexible payment terms on calling.
Apply
Return completed form to Eden by:
- Post
- Fax (01-4953155)
- Scan and email to info@eden.ie
To secure your booking, a deposit of €100 is required. This can be paid by cheque payable to Eden Training or by credit/debit card over the phone (01-4953155)